Comms
It’s not all doom and gloom
It all feels a bit bleak. Admittedly, it is January and the weather is rubbish in much of Europe and...
Don’t mention Net Zero
The science is unambiguous and the threat of climate breakdown undeniable but talking about Net Zero publicly has stopped being...
Ignore the noise
We were recently asked to look at the global sustainability landscape for a major international manufacturer. The brief was simple:...
Breaking the Silence
“Greenhushing” can harm brands more than help. It’s time for bold action and transparent communication. In 2008, amid the global...
Strategy Matters but Comms is the Connective Tissue
Sustainability hasn’t stalled, but in many companies, it’s gone quiet. Plans are still in motion. Teams still exist. Investments are...
What Can Climate Comms Learn from Ancient Myths and Legends
Our need to be inspired by storytelling in our modern permacrisis. In 2019, Australian Aboriginal elders from the Yuin Nation...